Marketing through Social Media - Executive Short Program

Monday 15 April 2019 – Tuesday 16 April 2019, 08.00AM – 04.00PM HEC Paris in Qatar, Floor 15, Tornado Tower, West Bay, Doha, Qatar
Organised by HEC Paris in Qatar

This program is designed to give managers a strategic overview of how social media can be leveraged to support B2C and B2B customers in their decision journeys. Participants will learn how to identify opportunities for encouraging, incentivizing, and managing the many-to-many interactions on social media in a manner that creates and/or enhances value for both companies and customers.


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