Marketing through Social Media
SOCIAL MEDIA ARE MORE THAN A COMMUNICATION CHANNEL. HOW CAN THEY BE STRATEGICALLY LEVERAGED?
Social media have caused fundamental changes in the way we live, we learn and do business. The popularity of social media and the widespread adoption of smartphones has also truly revolutionized the way marketing “is done”. More than ever before, word of mouth and consumer communities are considered important market forces that influence consumer decision-making all along the purchase process. But how can marketers leverage these market forces? How can social media be used strategically beyond communication purposes?
For registeration and more information: Leyla El Helou - firstname.lastname@example.org
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