Rethinking Your Business Marketing Strategy - Executive Short Program

Wednesday 27 February 2019 – Thursday 28 February 2019, 08.00AM – 04.00PM HEC Paris in Qatar, Floor 15, Tornado Tower, West Bay, Doha, Qatar
Organised by HEC Paris in Qatar

This program is designed to offer participants a solid understanding of cutting-edge thinking in the field of business marketing. The goal of this program is to propose an alternative to the traditional B2B Marketing. The approach involves developing a “phygital” (physical + digital) ecosystem aimed at selling outcomes; it is an approach aimed FOR customers. This has the potential to help firms develop disruptive business models and differentiate themselves on the market.


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