Understanding Digital Marketing

Monday 29 October 2018 – Sunday 2 December 2018, 12.00AM – 12.00AM Georgetown University - Qatar, Education City, Al Luqta St, Ar-Rayyan, Qatar

This course will teach students how to utilize the latest digital techniques to market one’s business or personal brand. Students will get a look at behind-the-scenes advertising tools from companies like Google and Facebook and see how they can be leveraged to maximum effect. They will also learn about online ad tracking, search engine optimization, Bitcoin, and how to use digital techniques to control their online reputation and to develop and plan digital promotional campaigns.

These classes are held every Monday from 6.30 to 8.30pm.

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