Why Do Some Firms Outperform Others?
Why do some firms outperform others? This is the fundamental question of strategy. Part of the answer is to be found in business strategy and has to do with the competitive advantage that the firm manages to create in a particular business and market. But outstanding performance also stems from corporate strategy and has to do with the choice of the various businesses and markets the firm chooses to compete in and how the firm coordinates its operations in these various businesses and markets. In this masterclass, we will examine and discuss these issues that are critical to business success.
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